Lead Scrubbing: A Guide to This Essential Compliance Step

Lead scrubbing checks contact data against databases like the Do Not Call registry, removing or flagging numbers that have opted out of unsolicited contact.

This screening step protects buyers from significant regulatory risk associated with contacting registered numbers without an applicable exemption.

How Scrubbing Works

Providers run contact lists against current registry databases, removing or flagging any numbers found before delivering the remaining leads.

Understanding Applicable Exemptions

Established business relationships and prior express written consent can create exemptions, making scrubbing alone not always sufficient without proper consent.

What to Confirm About Scrubbing Practices

• Recency of scrubbing against current registry data.
• Documentation confirming the scrubbing occurred.
• Understanding of applicable exemption categories.
• State-specific Do Not Call list compliance where relevant.

Understanding State-Level Registry Differences

Some states maintain their own Do Not Call registries in addition to the federal list, making it worth confirming coverage for your specific target markets.

Maintaining Your Own Scrubbing Discipline

Buyers should periodically re-scrub their own active calling lists, since registry status can change even after an initial provider scrub.

Purchasing Properly Scrubbed Leads

Buyers can purchase scrubbed leads through Eilite's buy leads platform, which applies consistent screening across its supply.

Measuring Compliance Program Effectiveness

Tracking complaint rates over time helps buyers confirm their scrubbing practices are genuinely holding up in real-world calling operations.